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Marketing channel strategy and management simulation quarter 3 memos must be uploaded to assignment drop box by 11pm on 3/5/13 simulation quarter 3 decision due (3/6/13 by 4pm. In this highly interactive simulation, students are tasked with building a customer-centric strategy to drive business growth at hartnow, a 3d printing companyequipped with a customer relationship management (crm) dashboard, they gather and analyze detailed customer behavior data and make strategic investment decisions to develop and sustain a profitable customer base over 9 periods. Course emphasis is on application and integration of concepts and tools, through participation in the marketing management of a firm in competition with other firms the course's focal point is a computerized marketing management simulation.
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